No matter where you look nowadays, everyone is talking about either social networks or smartphone apps. To the un-anointed, it can be a little terrifying, so here is a quick guide that will give you a bit of an insight into social networks, apps and how they could help your business plans.
Social networks vs. smartphone apps
In basic terms, social networks like Facebook and Twitter are ways of communicating, while applications – or apps – are little pieces of software. The former are useful for keeping in touch with friends and family, but can also be utilised to boost the profile of your business. The latter, on the other hand, are handier for getting yourself organised. However, the two do cross over at a point, as most social networks can be accessed via an app, which means you don’t have to use the more traditional way of visiting a website to use them.
What are the best social networks for my business?
In part, this will depend a great deal on what you do. The first thing you should really do is start to see your website as the hub that is the main source of your business activity online – and any social networks you use as an extension of this. Facebook is a very versatile way to communicate any messages, pictures and videos you may have, but also offers a range of paid for advertising that you could take advantage of. Twitter, on the other hand, is more about creating a community around you, which can be useful for getting advice, keeping on top of industry developments and even finding potential customers. There are many other social networks out there, but getting to grips with these two should be the first move.
How can I use apps as part of my business?
You only need to have a look around the web to see how many apps there are now that can save you money and help organise what you do on a day to day basis. Sites like have applications that could help you save on things like business insurance, as well as energy and all other sorts of overheads. However, you may also want to look at the various budgeting facilities they offer to keep your expenses in check, or download the many travel-related applications that could ensure you are on the right plane or train at the right time and never miss an important meeting again!