Social media marketing can be a valuable tool for businesses struggling to establish their online presence. But what if you aren’t sure where to begin? How can you start and maintain an effective social media marketing campaign? Here are just a few tips for getting online, boosting your brand recognition and connecting with your digital demographic. If these don’t work for you, you may want to hire an expert marketing firm like iCrossing to handle this strategy.
1. Concentrate Your Efforts
Instead of spreading yourself thin over a dozen social media networks, focus your efforts on 3-4 platforms where you’ll make the most impact. For example, if your demographic is active on Instagram, make Instagram the lynchpin of your social media marketing strategy.
2. Create Social Media Jobs
Not everyone is attuned to the rhythms and trends of social media, so don’t ask your everyday employees to become masters of the tweet. Hire dedicated social media managers who will oversee all of your posts, profiles, announcements and image galleries.
3. Utilize Web Analytics
Web analytics can help you figure out the wheres, whys, and hows of your user traffic. Where are you getting the most clicks? Which ads are resonating with which age groups? Install analytics software on your social media accounts to start tracking and organizing this data.
4. Integrate Social Media With Your Website
Add social media buttons to your website to encourage customer interaction with your brand. They don’t have to be big and splashy; a few discreet buttons at the bottom of your screen should be enough to get people tweeting and pinning things from your company.
5. Take Advantage of Platform Features
Every social media network has its own way of promoting content. Use these unique gifts to integrate with the platform and speak to customers in their own language. On Twitter, this means using hashtags; on Facebook, this means understanding and working within timelines.
6. Solicit Feedback
What do customers have to say about your brand? Don’t be afraid to ask them. Not only will you increase your company’s amount of retweets and reblogs, but you’ll also gain valuable, on-the-ground feedback about what your customers are really thinking.
7. Go Viral
This is easier said than done, of course, but you can still try to reach viral status by deliberately jumping on pop culture bandwagons. If a song has become popular, use it in your banners and ads. If a meme is taking your social media network by storm, create your own version and post it to your account.
8. Never Stop Updating
What customers will want to follow a brand that hasn’t updated in ages? Try to post new content on your social media networks at least 2-3 times a week. This will keep you both connected to your demographic and relevant in the eyes of search engines.
9. Engage With Your Customers
Click the little heart button when a customer says something complimentary about your brand. Reblog when someone praises your goods or services. By showing your appreciation for positive comments about your brand, you’ll increase the likelihood of getting even more.
These are just a few things to keep in mind as you create a social media marketing strategy. For more information, contact an online marketing firm like iCrossing. They’ll help you create, grow, change and implement a plan for better business advertising.