If you run a small business, then there are likely a vast range of different events and functions that can benefit your organization. These include for instance training days and weekends to help your staff to gain skills that they need in order to be in top form and help you be more productive. They also include launch parties that allow you to promote your new products and services and your Small Business in general. Then there are the corporate events where you schmooze with clients and the corporate events where you treat your staff to meals to thank them for all their hard work.
In any of these cases using save the date printing is a good idea. Save the date printing is a service that allows you to print cards and invitations that inform people of the date of your upcoming event before you have the precise details organized. For instance, then you might know the date you want for your occasion, but you may not have yet chosen exact times, or know the location. If you wait until you have all these details to get people to come, then they are likely to make other appointments and you will end up with them not being able to attend. By using save the dates you can inform staff, the press, your competition, clients, the general public and more that you will be hosting the event and thereby make sure that they keep the date free and are able to attend.
As a small business, this is incredibly important and especially for things like launch parties. As a business-man or woman, you are no doubt aware of how business works – it is important to always make a profit on investments, otherwise, that decision was bad business. Any business decision should be considered as an investment in the long term – and this extends to events as well. With an event, you invest a lot of money on renting halls and providing food etc, but through this initial expense, you hopefully generate new leads and connections that ultimately lead to greater profit. However for this to be beneficial then it is absolutely paramount that you actually get guests to attend. Otherwise, you will spend the same amount of money on renting your venue etc, but you won’t get to benefit from the increased exposure that you should be. In fact, it may even damage the reputation of your business if you are to host an event that is empty as it would make your company look unimpressive and perhaps even insignificant to those in attendance.
Thus getting save the date invitations is one of the very most important ways to encourage lots of people to come and to ensure your events aren’t a waste of time – they are a crucial investment on top of all the others. Using professional save the date printing is also very important, however as this way you will be able to ensure that you have lots of invites printed at low cost and without having to use up your workforce writing and sending invitations. This will also ensure that your company looks professional and will reflect well on your Small Business which will send the right message and improve your reputation.
Jordon Sirdon works at Smartpress.com in a professional career. Above article is a summary for one of his experiences how save the date cards have ensured a maximum number of attendees in corporate events.