Ever since Facebook emerged on the scene over ten years ago, social media has shown no signs of slowing down. There are so many people who are enamored with the ability to pick up the phone and connect with another person within a matter of seconds. It’s also changed the way businesses operate their marketing department. Thanks to influencers and brand ambassadors, there’s a new industry within the marketing umbrella that specifically deals with social media marketing and promotion. As an entrepreneur, it’s essential for you to take advantage of the power of social media. In fact, social media can easily open many doors for new income streams. Instagram is one of the hottest social media platforms and its popularity continues to increase.
Optimize Instagram in these Four Ways for Best Results.
1. Create engaging and inspiring content.
Your Instagram feed showcases your interests, what you’re about and what you have to share with the world. Make sure that the content is well-curated and interesting. Try to use the same filters in order to make sure you have a cohesive look. Consider mixing up your feed with word graphics and images. If you have a beauty brand, it’s perfectly normal to share a lot of pictures of yourself. However, don’t use your platform to be supremely narcissistic. The temptation to solely focus on yourself is huge but fight it. If you become creative and intentional about making sure that you share valuable and inspirational content, your chances of a fully optimize Instagram platform may increase.
2. Spark conversation.
When you post pictures and captions on Instagram, ask questions. Spark conversation by asking questions to get to know more about them. Ask questions to find out about their needs and what they’re looking for from you. Do this activity on a regular basis. At first, you might find that people don’t necessarily respond. They might double tap the picture and keep scrolling. However, don’t give up. As your following grows online, the chances of engagement will grow too.
3. Use Instagram Stories.
Instagram Stories are perfect for capturing behind-the-scenes footage of the business. Social media optimization involves showing people a layer of your company that feels exclusive. Optimize Instagram Stories to do this, it’s as if viewers get an exclusive and intimate view of your process and what you do to build.
4. Go live.
The social media algorithms tend to favor people who produce video content on a consistent basis. Use Instagram Live at least once a week to connect with your viewers. It might seem a little intimidating at first. However, the more you do it, the more momentum you’ll eventually be able to build.