Is your business website accessible via a mobile device? Why should your business be accessible via mobile? How does your business website display on a mobile device? Are you really leaving money on the table if your website is not mobile friendly?
Let me ask you this…. Why are you in business? To make money I presume! Well if you want more customers, more leads, and higher profits, mobile marketing is your new best friend.
You may be wondering why mobile marketing is such a big deal… Join me and let us explore a trend that will turn 2013 upside down!
It is estimated that for every laptop user, there are five smart-phone users connected to the internet, right now. The consumer market for mobile-ready products, websites, and applications (from games to utilitarian) is decidedly insatiable.
Therefore, you may have been considering to go mobile because you heard it’s important but you don’t know how to get started or what you should do first. Before we discuss all the benefits etc. let me just assure you that by being mobile-friendly you are making sure that you are well positioned for the future.
You may think that it is nice to have one but not a necessity. To understand the importance of a mobile-optimized site you must realize that it is without any doubt a very powerful marketing tool available to you.
Mobile devices serve as a direct connection to the digital world – a world where consumers can get any information they want whenever they want it.
You as a business owner needs to keep the needs of your customers in mind, thus being mobile-friendly will enhance the customer experience. By incorporating a mobile marketing strategy you will be able to ultimately boost your sales simply due to the fact you will be able to reach a wider audience, but a bad mobile experience can drive your customers to your competition.
Currently there are 90 million smartphone owners in the U.S.
September 2011 saw two-thirds of all smartphone owners shop on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store.
Businesses without a well-developed mobile marketing strategy are not only missing a tremendous sales & profit opportunity with these customers but also risk becoming obsolete in the minds of their digital target market. Source: comScore Inc., Dec. 5, 2011
A Mobile Marketing Campaign is a “Must Have” for any Small Business!
Smart small business owners choose a mobile marketing strategy as a key element in their overall marketing campaign. They use the most effective vehicles (mobile-friendly web presence) to engage with customers, and build relationships.
Let us take a closer look at the advantages of being Mobile-Friendly!
- One mobile site can work on any mobile platform.
- It is generally faster and cheaper to develop.
- A mobile site can just be a ‘version’ of your primary website.
- It is becoming possible to embed it in an App using technology like Phonegap
- Customers can Google you and land on your mobile site.
- Since it’s a website, it can be easily updated through a CMS
Keep the following best practices in mind, when looking into creating one:
There are three routes to being Mobile-Friendly.
- Brand new development with a desktop- and mobile site.
- Update an old or existing site and include a mobile site.
- Just add a mobile site to the existing desktop site.
Short and Sweet
To create the best customer experience your mobile site should load fast and be easy to scan. The most important info should be on the landing page. Use bullet points to convey your message and resize images to ensure a quick loading time.
Navigation on a mobile site plays a major role in the quest to keep consumers the maximum time on your site. It is therefore of utmost importance that your mobile site’s navigation is clear so that consumers can easily find what they are looking for.
Flash presents a major problem on many mobile devices. The ideal is that your mobile site should work on all mobile devices
It is all about Conversion
Having a website in the first place is all about the conversion rate of your website. The same principle applies to your mobile site. The objective is to make it as easy as possible for your customers to buy or contact you. Therefore, the landing page should be in line with this objective.
It is all about Local
Consumers are constantly looking for local info on their phones. Your mobile site must help these consumers to find you easily. Ideally your address, phone no or map should at least be on the landing page.
People use especially their thumbs to operate their mobile phones. This design feature needs your attention, as you must consider that there are also large hands you need to accommodate on your mobile site. It is wise therefore to go from clickable to tap-able.
Design for Visibility
A mobile-friendly site is easy to read without causing eyestrain. Keep the following in mind in your mobile site design: Clear contrast between the text and the background.
The content should fit the screen perfectly.
Users must be able to read without any pinching and zooming of the content.
Indicate link/button priority with color and the size of the button
Mobile Site Redirects
With the mobile site redirect code, you can seamlessly send your mobile visitors to the mobile-friendly version of your site. Make sure users can visit the main desktop site with an option to return to the mobile site.
Features & Benefits of Mobile Sites
Personal interactivity in a no-pressure setting.
Leverages buyer impulses on the most important device of their lives.
Can be applied to almost any industry or niche.
Messages are delivered fast, and nearly almost opened & read quickly.
Urgent announcements can instantly be drafted and delivered.
Subscribers can choose content preferences.
Integrates with other marketing campaigns & platforms.
Enables easy and convenient brand interaction
Answers to the Most Commonly Asked Questions about Mobile Sites.
Q: Is my site mobile-friendly when it shows up on my phone?
A: Most sites do show up on mobile devices, but the question is “What is the user experience?” A mobile-friendly site is considerate of the mobile user and of the fact if they can contact you quickly and effortlessly.
Q: Mobile sites are surely expensive. Can it wait?
A: You can if you want to miss a ton of business. It is predicting that there will be more mobile users than desktop users by the end of 2014 ¹. Do you know that by 2015, mobile commerce will reach $119 billion worldwide²?
1 Gartner, “Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance,” 2010
Q: Is an app the same thing as a mobile site?
A: Mobile apps form an important part of an overall mobile marketing strategy, but they do not replace a mobile-friendly site. Apps are platform-specific and needs constant updating. A mobile site, on the other hand, works on any mobile device with a browser. The updating process is also just as easy and simple.
Q: Will a mobile site really help my business?
A: Let me ask you this, “does your desktop site make you money?” Mobile traffic currently makes up 10% of global Internet traffic, and next year more people will use mobile phones than PCs to get online, according to Gartner. In a recent survey, the majority of participants indicated that they would seek out a competitor mobile-friendly site rather than struggling on a non-friendly mobile site.
Q: How much money will I make from my mobile site?
A: Return on investment will vary for each site. Believe me shoppers are more likely to buy a product or service if your site is mobile-friendly. As mobile usage increases, so will your user base and revenue.
Can you now envision the power of a mobile marketing campaign?
I’m Proud to Offer the Following Mobile Marketing Services:
SMS Text Messaging
Custom Mobile Applications
We know you need to connect with customers in meaningful and updated way. This is why we provide complete turnkey solutions for entry into the mobile marketing arena.
Whether you are seeking an SMS text message campaign, mobile website program, or a custom application for your business, Business Gateway Inc can provide premium executive-level service.
Give us an opportunity to show you the power in mobile marketing.