Part of owning your own restaurant or bar is obtaining a liquor license for your business. You do not want to be slapped with a fine or cease and desist order, but there are also several benefits of adding alcoholic beverages to your menu. You could see your customer base and sales increase before your eyes.
Here are Three Reasons to Obtain a Liquor License for Your Business.
Attracts Various Customers
You can attract a variety of customers by adding certain beverages to your menu, such as beer or wine. You may want to add beer and cocktails to the menu at your sports bar, or maybe you own an elegant restaurant that serves wine and champagne. You need to obtain a specific liquor license to serve certain beverages, but you can work with a consultant to find the right license for your business.
Increases Your Popularity
Are you running an establishment that caters to adults rather than families? You can attract your target customers by adding alcoholic beverages to your menu. Use the new addition to your menu to promote your establishment, such as planning happy hour events or football viewing parties. If your customers are happy with your menu, they may recommend your establishment to other customers.
Boosts Your Sales
At least 20 percent of your sales are made up of alcohol transactions, so imagine how much you can make during happy hour, trivia nights or televised sports events. Your customers may also want to order alcohol if they are reserving a table or room for a special occasion. A consultant can help you find a license that fits your needs, such as only serving mixed drinks during the evening hours.
Serving alcoholic beverages at your establishment is a great way to appeal to different customers. Remember, you do need to obtain a liquor license to serve any kind of alcohol at your establishment. A professional alcohol consulting company can help you determine the right license and get through the process. You could have your TABC liquor license for your business within 60 days of your application date.