If you want to ensure that your product is going to be a success, then performing extensive market research is important.  Understanding the desires, motivations, and attitudes of your customers before you launch your product is essential.  Until recently, pharma market research was primarily conducted using focus groups and...
Your brand is the intangible feeling customers get when they view your products or use your services.  Like it or not, every business has a brand, it might just be “amateur”. Finding your market position (market positioning) isn’t brain surgery, especially if you know your stuff.  You might already...
In the sweeping corporate world brand marketing, loyalty advertising and huge international advertising campaigns both on and offline are all standard practice. Whatever you’re personal opinion of these techniques no-one can deny their effectiveness. More people recognise the coca cola logo worldwide than would recognise the houses of parliament...
In the hit TV show Mad Men, a company low on marketing funds, but with a great marketing strategy, stages a fight between two shoppers, keen to get their hands on the last tinned ham in the store. The ruse is a success and sales skyrocket. You don’t need to...
Even in this age of high technology, business cards still play an important role in building your image. Social media and mobile devices have changed the way we network today, but face-to-face contact is still vital and the business card is still the main way of exchanging contact information in...
If you’re planning to start a business or you’re already up and running, one of the more important things that you need to focus on is creating a solid brand identity for the products or services that you are offering. The marketing department is usually the one in charge...
Every business wants more business and every business is struggling trying to gain an edge and get even more business in these challenging economic times. Sales are down compared to last year, customer footfall traffic is down and fears of deepening recession are global but some businesses are literally...
Small business rebranding is a big decision. It involves a lot of time and a lot of money and can greatly impact your business if done correctly. In fact, it could also greatly impact your business if done incorrectly. Rebranding comes with risks, no matter what size company you have....
Small Business With the economic crisis still looming over many small businesses, many companies cut down on advertising which may be a viable idea but since the market is not saturated and flooded with your competitors advertising, it is the optimum time to advertise. Many companies are not too knowledgeable...
Small Business Running a small business is more exciting than launching an online business or managing a giant corporation. This is because you are immersed within the very heart of the community where you get to meet people—customers, prospects and competition. Small business entrepreneurs need always to be on their...