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Small Business Marketing

Small Business Running a small business is more exciting than launching an online business or managing a giant corporation. This is because you are immersed within the very heart of the community where you get to meet people—customers, prospects and competition. Small business entrepreneurs need always to be on their...
In the sweeping corporate world brand marketing, loyalty advertising and huge international advertising campaigns both on and offline are all standard practice. Whatever you’re personal opinion of these techniques no-one can deny their effectiveness. More people recognise the coca cola logo worldwide than would recognise the houses of parliament...
Spending countless hours developing your small business website is only part of the battle. After you have decided what product or service you are going to sell and hired a company to design the site, you will then need to properly market your site to the masses. This has...
How to Become Famous When it comes to building a strong personal brand today, influencers build their brand with shrewd moves. The first step, of course, is for a person to do something notable. While the new social media era has made it much easier for people to simply become famous...
If you want to ensure that your product is going to be a success, then performing extensive market research is important.  Understanding the desires, motivations, and attitudes of your customers before you launch your product is essential.  Until recently, pharma market research was primarily conducted using focus groups and...
People who are interested in making their brands successful in the e-commerce sector are often inclined to hire a team of digital professionals. While this strategy can be effective, it's important to know that you should also take the time to gain some basic information about the internet marketing...
In the hit TV show Mad Men, a company low on marketing funds, but with a great marketing strategy, stages a fight between two shoppers, keen to get their hands on the last tinned ham in the store. The ruse is a success and sales skyrocket. You don’t need to...
Smartphones and tablets continue to invade all aspects of operations in the business environment, and they do so majorly because of the power of the software that they can run. The influence of business apps extends from the performance of staff, to management and eventually leadership of enterprises. The...
Now that the year 2015 is in full swing, many business owners are excited about taking their companies to new levels of success and productivity. If this is your objective for the year, you should know that there are numerous ways that you can optimize your business including daily...
If you own a business, you probably spend money advertising the various goods and services you offer. If this is the case, there is a good chance that you advertise by using many different forms of media. You might use newspapers, TV, radio and the Internet. If you use...