Small business owners obviously understand the need for great marketing methods. However, as a small business owner, you may feel overwhelmed. Is it even possible to market your business on a small budget? The truth is there are a number of great marketing methods. The following books will help you make the most of marketing. Here are five marketing books every small business owner should read.
The Ultimate Press Release Swipe File by Pete Williams
Press releases can be great for your business, but how on earth do you go about writing one? While some small businesses hire others to do the work, this book gives you 50 templates so that you can write great press releases that will get your business noticed. Do note that the templates in this book are best suited for blog and website press releases.
Small Business Marketing for Dummies by Barbara Findlay Schenck
The Dummies series has been well known for their books that are written in a language that everyone can understand. In Small Business Marketing for Dummies, you’ll learn everything you need to know about starting and finishing a great marketing campaign. Whether you want to learn about how to create a great marketing plan or need ideas for promotion, you will love this book.
105 Ways to Advertise Your Business by K M S Publishing.com
Need more ways to advertise your business? How about a 105 ways? This book gives you ideas on everything from word of mouth advertising to free advertising methods. With so many different methods to choose from, you’re bound to find a method that works for your small business.
Guerrilla Marketing by Jay Conrad Levinson
First published in 1983, Guerrilla Marketing has had many makeovers over the years to help small business owners make the most of technology. In the latest edition, you’ll learn techniques for marketing through the internet and using the latest technology. Called the entrepreneur’s marketing bible, every small business owner needs this book on their shelf.
Marketing for Solos by Jeanna Pool
If you’re a small business owner of a business of one, you don’t have the chance to delegate marketing work to someone else. Even worse, there’s a good chance you have a large amount of competition in your field. In the book, Jeanna Pool teaches you how to stand out from the crowd and how to avoid marketing mistakes independent contractors are often known for.
Small businesses need marketing skills to compete with the big boys. Thankfully, these books can give you the upper hand by improving your marketing methods.
About the Author: Bibi Hatchel love learning about marketing. She’s currently experimenting with SMS and is using text message marketing from Tatango to spread the word about her newest products.