One of the biggest challenges for any new enterprise is getting the word out. Your small business cannot succeed if no one knows about it. You could have the best idea in the world, but your business will fail if you do not have any customers. There are many ways to spread the word, and some of them do not cost a dime. Word-of-mouth, for example, is one of the most effective advertising techniques in existence. Combine “word of mouth” with social media, online marketing strategies and small businesses can get away with smaller marketing budgets than ever before.
Word-of-mouth and social media, however, are not enough. Advertising still matters – a lot. The more you invest in marketing and advertising, the more people you can inform about your business. It is an important investment to make. We are looking here at a few types of advertising campaigns and the impact these campaigns may have on your small business if execute successfully.
Start with a Bang
When you open a new business, it is an exciting time for you, and you want to start things off with a bang. That is why it is so important to have an effective advertising campaign in place. If you don’t, your business will start with just a small sizzle, and that can be very disappointing. The beginning is so important because it sets a momentum. If you do enough marketing and advertising you will have many first-time customers, it gives you an excellent basis that you can continue to build upon.
Establish Your Brand
Advertising campaigns are also essential for branding purposes. Your advertising campaigns will give the public an idea of what your business is all about. If you want to create a strong, recognizable brand, it’s imperative that you start right away. Before you introduce your enterprise to the public, you need to have a strong brand identity and core values, and you need to communicate them to your target audience. You must establish a brand if you want to succeed, and advertising, especially with a new start-up will help a great deal.
Spread the Word
Advertising can help in reaching the target audience globally. There is only so much you can do word-of-mouth. If you don’t expand your reach, news of your business will spread much more slowly, because you’ll be relying on a smaller group of people to tell their friends. Online advertising can help you spread the word about your start-up much more effectively at the beginning, when it counts.
Another important fact is because you advertise, it automatically give consumers the perception of a successful business. The perception exists that only successful small businesses invest in advertising campaigns. If you come across as a legitimate, successful company through an advertising campaign, consumers are more likely to support your start-up. The truth is that you will radiate an air of success that will attract other companies to do business with you, too. It is an image thing, with a kind of “fake it ‘til you make it” mentality. It also shows your desire to communicate with your customers, which makes people more comfortable in their dealing with you.
Corina Cohen writes for Cloverleaf Innovation. Corina is a marketing strategist with strong experience in branding.