Small Business Branding: The Basics

small business branding

Before you can market your brand with promotional gifts, you need to know what it is, how it works, and what it can offer you. Here, you’ll learn more about small business branding and its categories, as well as its benefits. Small Business Branding | What Exactly is in a Name? If you’re wondering what [...]

How To Use Twitter

how to twitter

This is a very comprehensive article about how to use Twitter effectively. I would like to add one tip for all Twitter users. Make sure you proofread your tweets. It might seem trivial, but using good grammar with no spelling mistakes, is essential to build a positive brand image. Your business will seem more professional, [...]

The Quick Guide to DIY Market Positioning

Your brand is the intangible feeling customers get when they view your products or use your services.  Like it or not, every business has a brand, it might just be “amateur”. Finding your market position (market positioning) isn’t brain surgery, especially if you know your stuff.  You might already have a premium brand without even [...]