Social Media has become part of the business landscape. Every size of company from mega corporations to the mom and pop grocery store down the street has its own Twitter and Facebook page. Often, businesses don’t leverage social media properly and miss out on growing their customer base and increasing brand awareness.
It doesn’t matter if you want customers to visit your store or buy a new house; social media is part of doing business. The following 10 things are vitally important before starting your business with a Facebook business page.
Social Media Services | Keep Business and Personal Separate
Your Facebook fan page and business Twitter account isn’t for following your aunt’s cougar exploits or notifying the world about what you had for breakfast. Craft a separate personal page if you want to keep in touch with friends and family.
Social Media Services | Status Updates Should Be Short
It’s perfectly okay to tweet or update people on your next sale or new items etc. People follow and like you to find out about your business. They don’t want to read a 500-word dissertation on patio furniture. Keep longer posts to your blog and provide a link on your Facebook page.
Social Media Services | Social Media Changes Every Day
A year ago it was Facebook and Twitter and today you can add Pinterest and Instagram. If you want to maximize your client base, you need to keep up to date on all the latest social media platforms and create pages accordingly.
Social Media Services | Update Update Update
Having a social media page or account doesn’t mean much if you don’t update it regularly. Twitter and other social media sites should be updated at least every other day.
Social Media Services | Promote Your Social Media
Social media requires people to follow or like you in order for them to see your information. While some people just come upon your sites, you should publicize your sites everywhere. This includes sales fliers, advertisements, in your store, on your website and on your vehicles. If there is space, your social media addresses should be on it.
Social Media Services | A Picture is Worth a Thousand Words
While people will notice tweets and status updates, posting pictures gives people a visual of what you are selling. Put up pictures of your new products and store interior etc. so people know what you’ve got.
Social Media Services | Gather Leads Through Facebook
A list of email addresses is priceless for advertising and marketing purposes. You can use your Facebook page to create an opt-in for people who like your posts or your page. They just have to give their e-mail address.
Social Media Services | Increase Likes and Followers Through Giveaways
Sponsor a giveaway on your website and give people extra chances to win by liking your Facebook page or Twitter address.
Social Media Services | Check Privacy and Usage Rules
Make sure you are familiar with the TOS of each social media site, because each site has it own set of rules. Some may not allow gathering fans and followers through contests or certain other types of promotion.
Social Media Services | Invest in a Good Design
Some social media such as Twitter allow for a large amount of visual customization. Take the time and make your page visually appealing; not only dazzling the eyes, but also to show you’re serious about it.