Brand recognition is one of the most important things that will make or break a company. Consumers have thousands of products to choose from, each pulling them into the sale in their own way. From designing your product, to making the logo that represents the brand, there are many things to consider in order to make your business successful –its name being top of the list.
Naming your business can be tricky as there are a lot of things to consider. If the name isn’t catchy enough, people will forget it. If it isn’t visually creative enough, people will fail to recognise it. Basically your business name needs to stand out against the rest in order for you to attract people to your product.
Many start-up businesses hire ‘business name generator’ firms to help come up with a name. By outsourcing the creation of your business name, it allows other people to assess what your business does, and see how the public will view it through surveys and other market research. This makes it easier to identify your target audience, and if it’s eye-catching enough, it will be influential in attracting more clients and income to your business.
No one likes a confusing or irrelevant business name. Consumers may automatically switch off if your name, slogan or brand image doesn’t relate to the service you’re providing. From start-up businesses to internationally recognised institutions, business name is the difference between moving forward and being left behind.
Many factors have to be considered when deciding on your new business name, including stability, originality, and future purpose. You also have to check if your new business name is already registered with another company, so go online and check before you go ahead with an idea.
Memorability
If people don’t remember your business name, then they can’t get in contact with you, and you can’t provide them with a service or product. Your name should, therefore, be appropriate and easy to think of. If it’s not simple and readable, then your target market will be as small as your profit margin.
Easily pronounced
Many products and services are advertised by word of mouth, whether it’s the consumer or industry professionals looking to invest in your business. If your business name isn’t pronounceable, then no one will bother to talk about you. Especially if it’s an online domain name – if it can’t be said, how can it be typed?
Spelling
The last thing you want is customers asking how to spell your business name. This automatically distracts the client from what you offer, whereas you want your products to be at the front of their mind. Further misspelling of your name will lead to lost searches on the internet, losing you business.
You may have the product, and the brand logo, but if your business name doesn’t look right, or doesn’t fit in with how you advertise your company, then your services will suffer. Consumers want easily recognisable business names that they can remember, write down or research online. Therefore, if it’s not memorable, it’s not worth knowing about!
This guest post was submitted by Brookson and written by business blogger Francesca, who lives in the UK. You can tweet her your thoughts and opinions on this article @franki_blogs.
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