If your direct mail campaigns are not getting results, consider focusing more of your time and energy on a specific online marketing technique. A solid online marketing strategy can greatly improve the overall success of your small business as many people are now turning to the Internet to find local businesses. If your webpage does a good job of converting visitors into clients, you will want to find as many ways as possible to increase your web traffic. Here are five online marketing tips to do just that.
Creating high quality content and syndicating it around the Internet is one of the best online marketing strategies available to small business owners. When you are able to position yourself as an industry expert, people will flock to your website to see what you have to say about a certain subject. With a sound content marketing strategy in place, you can easily increase your rankings in SERPs and that will lead to more visitors on your site.
Measure Your Results
Part of your online marketing plan is measuring your results. Using an analytics program such as Google Analytics is necessary if you are serious about your online marketing strategy. By installing this tracking software, you will be able to see where your traffic is currently coming from and where you have room for improvement. It also gives you the opportunity to identify well performing sources both in terms of number of visitors and conversions. This information is vital in any online marketing plan to make the right decisions on how to develop an effective plan regarding these sources.
Creating guest blog posts is another excellent strategy for site promotion. If you can get a high quality, blog post placed on a website with a big following, those people reading your post will click through to your site to see what else you have written. This technique requires that you only create high quality content to share as guest posts. You will be able to raise awareness about your small business while gaining instant traffic with this technique.
Pay Per Click Advertising
PPC advertising is another strategy worth of your attention. There are many different pay per click advertising vendors to explore, but possibly the most well-known is Google Adwords. With PPC advertising, you are able to place your ads in the “sponsored ads” portion of the search engine results for specific keywords you bid on, which enables you to attract targeted visitors. If you bid on keywords that receive many daily searches, there is great potential to receive a significant boost in your web traffic. This technique requires that you know your target audience well and execute the plan in fine detail.
Creating an affiliate program is another wonderful strategy to promote your small business. By having, others promote your webpage for you in exchange for a free product or commission on sales; you can sit back and run other aspects of your business while other site owners drive traffic for you.
In order to run a successful small business, you need to drive targeted traffic to your web page. Formulating an effective plan to increase your web traffic can be a challenge, however, when you do find an online marketing strategy that works, it is well worth all of the time and effort as your small business will start to thrive.
Jennie is a marketing consultant, blogger, and author. If your dental direct mail campaigns are not yielding the desired results, consider the services of 123 Postcards.