Hosting a corporate event such as a launch party or a conference is one of the best ways to promote your business and one of the best ways to get people talking about it and to get people excited. Alternatively you might use a corporate event such as a team building event or a way to develop the skills of your staff. In any case this is a valuable and worthwhile method for businesses to achieve many different ends, but it’s also very reliant in each case on things going smoothly and everyone enjoying themselves and being in good spirits – and it’s down to you and your organization to ensure that’s the case.
One way you can do this and can ensure that everyone who attends your corporate event is having a good time, is to provide good food that will avoid your attendees getting hungry and that will ensure they feel grateful and obligated to your small business just as you make your announcement or ask them to work in a particular way. But how do you choose this food and ensure that everyone is able to enjoy the menu? Here we will have a look at the answers to those questions.
Menu or Buffet?
When you host any event one of the biggest decisions you will make is when you decide whether you are going to provide a set menu, a menu full of options, or a buffet. Of course a set menu or a menu with options here is the most formal and the most likely to win you points, but a buffet on the other hand is the most practical and will likely result in the fewest issues.
Issues that can arise with set menus include people changing their orders, people not wanting the food they order, and the huge amount of waste that is created. This will also cost you more on your catering as you will need a lot more serving staff. A buffet sidesteps these issues because it allows your guests to help themselves without the need for being served, and because it allows them to choose exactly what they want in the precise quantities that they want it.
If you are going to go for the ambitious option of a menu, then make sure that you get everyone’s orders well in advance and inform your caterers as soon as possible. Meanwhile make sure that they are making spares of every item on the menu, and it can help to get your guests to confirm their order later on down the line.
Things That Everyone Can Enjoy
Your next consideration is making sure that everyone is able to enjoy something on your menu. If your main option is a large roast chicken for instance, then this isn’t going to be something that vegetarians can enjoy. Meanwhile if you are going to have any children attending then it’s a good idea to have a more basic option as well (though this is fortunately rarer at most corporate events and one thing you shouldn’t have to worry about). A basic option is also useful for picky eaters.
More difficult is allergies – while you can try to avoid the main ones like nuts and lactose, it will be nigh impossible to account for every possible allergy even for your basic option. As such then you should try invite your guests to get in touch early on so that they can inform you and your caterers of any allergies they might have and put in any other requests as well.
This guest post is written by marketing expert Brain Lee. He is part of the team at The London Club, which provides online solutions for organising marketing events and catering.