Business Solutions|Marketing Campaign
For a good marketing campaign there must also be a good Media Planning. This is the part where you choose which type of media you will use for your advertisements. You may tap the services of various media such as newspapers, magazines, television, radio, billboards, internet and other forms of media.
Depending on what you want to happen in your marketing campaign, the following are some things that you need to take into consideration when planning on what media you will use.
How many people do you want to reach? If you want to reach a lot of people, you might want to use a national newspaper or television. If you want to be seen globally, the internet can help you with that.
If you want to reach only a small scale of people, you might check your local newspapers or local radio stations when placing advertisements. Direct mail may also work for people who live in certain areas that you want to target.
Who do you want to reach? When you have decided on a certain media, you also need to consider where to place your advertisements in those media types. For example, you might choose to advertise during a late night news show on television to target viewers who are usually the educated ones.
As another example, the newspaper has different sections. You can place you advertisements in the pages where your target audience usually reads from: business page, entertainment page, sports page and other newspaper pages.
Magazines and websites also cater to certain audiences. There may be magazines and websites that contain articles about food, cars, sports, photography, travel and other topics. These should be considered when planning where to publish your advertisements.
It will also matter how often you will publish your advertisements. Plan on how many times your potential customers should see your advertisements. Remember: They need to be familiar with your product or brand. They must feel a need or a desire to want to purchase your product. The number of times that they see advertisements may affect how they would feel or think about your product.
How much money are you willing to spend? Are you willing to go over your budget for a good deal? Money considerations are important in business. You should make sure that your investment will be worth the risk. Taking an advertising spot during prime time on television will help you reach many people but it may cost a lot. Look at your budget and see what will work for you.
Some media are more appealing to certain types of people. Of course, computer illiterate people may not be the target audience of those who want to use online advertising. There are some who prefer watching television than listening to radio. There are some who read the newspaper every day. Think of the people who make use of this medium and if they fit the characteristics of your target audience.
Did you find these suggestions helpful? Consider these things when you are doing your media planning. You will find greater heights of success for your products and services.
Or Mortiner is a leading performance ad network by trade. He has contributed a large range of articles on brand safe