Attraction marketing these days is all about relationship building. Gone are the days when people would buy from you regardless if they knew or liked you or not. There are far too many unscrupulous people out there and too many new marketers (and not so new marketers) who have been caught up by them.
That's why the image of attraction marketing is now so dominant, it's about building relationships, giving something of yourself that is of value to others.
We all have something to present, you just need to identify which of your skills you are most happy sharing and this will tell you which niche to center on. Apart from anything else however, you need to continually improve your communication skills. A huge amount of our personal communications are based on non-verbal aspects and these are almost totally absent or eliminated from written or audio communications.
It is extremely important to bear this in mind when you are considering building relationships with your referrals.
You are by no means going to be able to please everybody every time as that old saying goes, but you absolutely can work hard on refining and showing (or being) yourself when you write to them.
Develop yourself by placing others first. Think about what it was that you wanted most when you were in their place and then share that with them (for free, well at least in return only for their email address and maybe phone number lol).
Reveal yourself by learning to let your natural self shine through your writing, be meaningful, think it through and define it in your own words, don't simply repeat what you read in the ads or what your most favourite guru has sent you. Share their knowledge with your team by all means but tell them where that is coming from if you are going to quote someone else verbatim and then back that up with your own reasons for thinking that particular share is worthwhile so they still get an image of the real you.
Always enclose several different contact methods in your chats with your prospects so they can choose a style that suits them rather than be restricted to the one that you choose.
Social networks and forums can be great ways to get yourself recognised and to create relationships with people that enable you both to establish if you would like to work together before you discuss business (caveat: using a sledge hammer approach to promoting your business ends up doing little more than sending you straight to someone's 'people you most want to avoid' list..)
You need to develop acceptance for yourself, (your brand), before you can draw the kind of people in who are going to work effectively with you, the more you give willingly and in advance, the less people request your time, reassurance and presence in order to find their own level of replication and duplication.
In reiteration then, the key to building relationships with your prospects is to develop your communication skills and to utilise to the fullest, the various technologies available to help you do this. Let yourself shine through so that people are able to approach you on a personal level. Become someone that others want to be around because you have so much to offer, share willingly and gladly the skills that you have and never stop expanding yourself. This way your brand will take care of itself and you will gradually become an expert attraction marketer.
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