First off, a Sales Funnel is a marketing system that you have in set, to help sort and sift your leads through.
It would be wise of you, to associate a "Funded Proposal" component to your Sales Funnel, this way you are able to create cash on the front end, and also you grow your prime business and residual income on the back end.
The following is an outline of my Sales Funnel and the setup, that I have found to be the most capable.
MARKETING:
By using quite a number of marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and many other ways, you will drive traffic to your Sales Funnel.
You must present this traffic truly valued content that's specific to the niche you are catering to, in order to get them to access your Sales Funnel. Converting them into a lead.
PERSONAL CAPTURE PAGE:
In exchange for your valuable content, your prospects will render you with their name, email address and most will even supply you their phone number.
You can create your own capture page or you can adopt one of the many marketing systems, that are at hand and permit you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they request your worthwhile content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automated way for you to keep on providing your leads with important content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to relevant and valuable tools that your leads can buy.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a significant step in the procedure. You must follow up with your leads and start to build a relationship with them.
PICK UP THE PHONE! You read that right. Phone your leads, they won't bite you.
It's not like cold calling. If you branded yourself correctly, most will already know who you are when you call them. Once again it's a must you do this.
Don't completely count on on your auto-responder. From time to time send a personalized message to your leads. Not trying to sell them something but just to say hey and to offer help.
I also like to relate with my leads on Social Networking sites, like Twitter & Facebook. This way they get to see my family, the places I like to travel to and the things I like to do.
PRIMARY BUSINESS:
All through this whole process, I never pitch my primary MLM business to my leads. Because I have offered them important content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not invest in the tools offered in the system, yes! Do some not enter my primary business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will get results and so will you!
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