A great deal of professional marketing today depends on exactly understanding consumer behavior. As a marketer, you could always be curious to understand what fascinates or motivates your customers into buying either your products or those of your competitor. Based on the buying and usage cycle of your product, there can be several factors that will decide the sales conversion ratio for your product.
Toward Right Learning
A successful sale takes place when your customer understands his need and is assured that your product can satisfy that need in a reliable way. Both these actions happen through a procedure, which is known as learning. Hence as a marketer, your task begins by ensuring that the customer identifies his need and, more importantly, finds the answer in your product
Right Learning and Right Conversations
At this very moment, you may be reading this content on your laptop or desktop. Consider the day when you had decided to get your first computer. You must have considered many points before finalizing which computer to get. One of the important decision points for a buyer is his circle of reference. It is expected of you, as a consumer, to discuss with your knowledgeable friends about the best product. Positive references from friends and acquaintances help one decide.
How has Facebook changed all of this?
Research has revealed that shoppers do a great deal of product research on the Internet and usually choose to buy the product either online or offline. The power of the Internet as a research and information source has been realized to a great extent by buyers all over the world.
The basics of consumer behavior, learning, reference groups, and purchase decisions have remained exactly the same. But what has modified significantly is the pace with which everything happens. Technology has brought down the limitations in global communication. Social networking sites, and more significantly the rising popularity of Facebook, bears a strong evidence to the growing power of the Internet as a means of communication and a source of information.
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