Prepaid Legal leads can make the distinction between success and defeat in your business. But, not all leads are created equal.
Whether you decide to buy leads or create your own, there are three main "types" or categories that you'll find helpful in growing your Prepaid Legal business:
1. Possible customers. These prospects are interested in one of your products or services. If happy, they may be delicately introduced to your business with reasonable success. But, they didn't start out with an interest in making income, and they're going to need a lot of education.
2. Opportunity seekers. These leads are looking for a chance to make money. They may or may not be serious, that's for you to ascertain. Also, they may or may not have specific interest in network marketing or PPL. Your job will be to find the sincere ones, address their concerns and guide them into your business.
3. Active network marketers. These leads are already in an opportunity, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of network marketing, and 2) they've proven it with their wallet by enrolling in a program.
The most qualified prepaid legal leads are those in the latter group: active MLMers.
Why?
Well, as mentioned above, you are sure they have an interest in making money with multi-level marketing. You won't hear them say, "Is this one of those ponzi schemes?" and other such ridiculous questions. They're past that; they know better.
They also understand the industry better than someone who's never been in network marketing. So, once they enroll in your team and get through training, they'll create results much more quickly (and with less instruction) than a regular person.
Lastly, they likely know other active MLMers: their upline, downline, and even cross-line people they bonded with at their company event. These are the kind of individuals you want as a Prepaid Legal Associate in your team.
They're in a business, though, and not necessarily looking to get started in something new. It's your job to softly, and carefully, pique their attention without setting off any alerts.
The best way to do this is to start with an offer that helps them in their existing opportunity... something not even related to your business. Something generic, like marketing tools or coaching.
Earn their trust, and prove your value to them by showing them how to move forward with their existing business. Show them that, unlike their existing sponsor, you are teaching them things that produce results. But make it clear that the only people who get your full focus are the people contributing to your financial success.
At that time, becoming a member of your group will be the next rational action.
In summary, you can pursue potential customers, you can go after opportunity seekers, or you can pursue active network marketers. Of the three, active multi-level marketers have the greatest potential to explode your team with the least effort. Focus your effort there, and your check will be transformed.
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