There was a time when this may have been true, but, those days are gone. According to a latest Netcraft report that suggests there are approximately 240,000,000 websites and blogs in existence and growing rapidly daily. This means extreme competition for the eyes and minds of the people you wish to see your site and purchase your product or service.
The most basic goal of any website is to generate targeted and motivated traffic. Doing this requires an ongoing digital marketing plan. So where do I start?
Whether you are just beginning the design and development of a new website, or are wondering why my current web site is not generating the leads you were hoping for, these 8 tips are sure to provide the ground work that will help increase targeted traffic to your site.
Keyword Research:
Whether you employ an SEO firm or do it in house, be certain to uncover the exact phrases that your potential customers are searching for.
Copywriting:
Nobody knows your business better than you. But sometimes it takes a good writer to take what you know and 'buff it up' to really make it shine.
Optimize your website for the Search Engines:
Onpage optimization involves populating your site with the keywords you've determined as your most significant.
Inbound Link Creation:
Inbound links are links that point users to your page and content. Search Engines see them as a vote of confidence that another site has given you.
Social Media Optimization:
Not only are these easy to obtain powerful inbound links, but this is an outstanding tool to talk directly to an engaged and typically supportive audience.
Offline Advertising and collateral materials:
Ensure that any offline activities like traditional advertising or Direct Mail are in sync along with your online messaging.
Public relations & article marketing:
Get the word out by means of both traditional channels and online news and article sources. Write a press release announcing the new venture and submit to both local media as well as online sources.
Get out and shake some hands:
I'd be remiss if I recommended that all this will benefit your business without getting out and making some personal connections. Personal relationships for most small business will never be replaced completely by any amount of internet marketing.
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If you are serious about your website's success, making a good and detailed outline of the steps that should be taken, and the order in which they should be taken, is the way to get from zero traffic to a lot of sustainable red hot traffic.
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